Co-sponsor Opportunities
The Toma Group web sites are filled with areas whereby visitors can become aware of your services. Our goal, in designing these sites, was to allow for opportunities throughout the content of the web site, where you can identify potential customers, and where site visitors can interact with you. While the features will vary slightly between products, the most commonly found features which allow for TOMA building, are described below.
Sponsors Blogs
As a co-sponsor, you have your own blog on the site. With blogs being a top-level button, and rapidly gaining momentum as one of the most popular mediums on the Internet for information dissemination, visitors will gravitate here to read about what is going on in your world. This gives you an opportunity to talk about what's happening in the local area, what new things you are doing and, in general, utilize your blog to establish credibility as the local Expert In Your Field!
Local Connections
Several selections under the Local Connections section offer opportunities for Co-sponsors to possibily pick up work, and to present themselves in such a way as to create further Top of Mind Awareness. We will describe these now, in more detail.
Jobs For Bid
Depending on your line of work, Jobs For Bid can help you identify those site visitors who need assistance in your specialty. You could offer your services, bid on the job, if applicable, or help refer them to someone you know can help them. Therefore, you have either established a possible immediate customer, or established a relationship which you can cultivate, over time, for future business.
Letters of Appreciation
Letters of Appreciation is a section that allows for you to post positive testimonials you have received from customers. It reveals your personal side, and gives you an opportunity to share your successes, and appreciative clients, with others, thus enhancing
TOMA
!
The Sponsors and Co-sponsors selection, brings visitors to your personal contact information and bio, as the Sponsor of your section on the site. This is yet another opportunity to present yourself to the public as the "Go-To" Professional for your area!
Resources
Almost anywhere you go, or site visitors go, on a TOMA web site, interactions and communications can occur. Therefore, relationships are being built, and TOMA is increased! So, here we go again. Another category with no less than five separate, and unique, opportunities for you to connect with your target audience.
Community Resources
Community Resources, affords you the opportunity to place yourself as the one, and only, Professional resource in your specialty for your sponsored site. Nobody else, can place themselves in that position. You not only have the opportunity to place your contact information here, you have yet another opportunity to place a link to your personal web site.
Just like the Community Resources selections, the Favorite Links area gives you an opportunity to place yourself, in your category, as the only Favorite Link to a Professional in your field of work!
Sponsors & Co-sponsors
As with other selections, we found that repeating Sponsors & Co-Sponsors in the Resources section just made sense. The category certainly fits as a resource, and we wanted to provide as many naturally fitting reasons, as possible, to feature you. So, just like in the Local Connections section, it brings visitors to your personal contact information and bio, as the Sponsor of your section of the site.
The Useful Phone Numbers selection, is very much like the Community Resources, or Favorite Links selections. It provides yet another place for you to feature yourself, with your contact information, as the exclusive Professional in your field on the site. The more times users of the site come across your information, the more impressions are made in their minds. MORE TOMA !
Who doesn't love Coupons & Discounts? Therefore, this selection spawns a lot of traffic. As such, it gives you yet another opportunity to capture more business. The ideas and opportunities are endless!
The Top 20 Research section gives Co-sponsors virtually their own web site, right within their Seniors Connected web site. Seniors researching the different Top 20 Research categories, will not only find daily news, or articles, that will keep them up to date on the latest happenings in your field, but will see an additional set of selections on your page, to further create additional interactions, relationships, and TOMA for you. These tools are.....
Community Events
The Community Events selection, provides a page on which you can post upcoming events that either you will be attending, promoting, endorsing, or sponsoring, or you find may be of interest to site visitors.
Classes and Seminars
The Classes and Seminars selection provides you with a page on which you can promote various classes, and/or seminars, that you are either putting on, or you have attended, or are attending. This is a great way to show your professionalism and dedication to the business.
Articles
Articles are where you can add in your own articles having to do with your profession. This gives you yet another opportunity to establish credibility, and show your knowledge of your industry.
Links
Links is a great place to provide access to information, services, etc. that would be of most interest to the public, regarding your specialty. You have the ability to add in as many links as you like. Of course, you will want to put in as many links related to your services as possible!
Yes, another link to your personal web site. We want to give you as much opportunity as possible to build TOMA!
While visitors can find your blog in the top menu bar along with the rest of the blogs, this selection is specifically just for your blog. When you go to your admin section to create a blog, it will show up in both this area and the general Blogs category. As we had said before, this gives you an opportunity to talk about what's happening in your industry, what new things you are doing and, in general, utilize your blog to establish credibility as the local expert consumers need to turn to for your services.
Special Offers is like the Coupons and Discounts section. When visitors are looking through your research category, they can select Special Offers and be presented with whatever you wish to post there. What a great way to attract customers to you! Just think of all of the creative hooks you could place here to entice viewers to utilize your services. In many cases, it's simply offering things that you normally do in the course of business anyway!
Third party endorsements are always powerful. The big companies use them, and so should you. If you haven't had an easy way to display them before, this is it. You have your very own admin area where you can go in and add your testimonials. Quick and easy!
Newsletter
If you produce a newsletter, in either electronic form or written, you can upload a PDF of it here. This is yet another way to get your message out, and increase readership of your newsletter. Or, simply put in a link to your newsletter if you'd like to take them to a different place.
Seniors Connected web sites, as more public web sites than the other TOMA products, offer even more opportunities for interaction with this particular demographic. These are found within the Seniors Connections, Seniors Organizations, Seniors Forums, and Seniors Life Organizer modules, and are described in more detail below.
United States Seniors
On the UnitedStatesSeniors.com site, you can be found in a couple of different locations. If someone were to search for a site in your area, you would show up. If someone were to see who sponsors the site in your area, you would show up.
Your State Seniors Site
Just like on the UnitedStatesSeniors.com site, your State site offers a number of ways for you to be found. The State site gathers up the blogs, has access to the local forums, and features you when someone is looking for a vendor in your field of work in your City.
Your County Site
Your County, (or Parish), Site offers a number of ways for you to be found. At this level, we gather up the blogs from the Sponsors and Co-sponsors, give Seniors access to the local forums, and feature you when someone is looking for a vendor in your line of work in your City!
All United States Sites
The "All United States Sites" button is identical throughout the whole United States. It is not unique to your City, County, or State. From here, Seniors can find you when accessing your area, regardless of which level of site they are on.
Seniors Connections
Nine out of ten selections under the Seniors Connections section, offer opportunities for Co-sponsors to identify potential customers, carry on communications with potential customers, and present themselves in such a way as to create further Top of Mind Awareness amongst Seniors. We will describe these, now, in more detail.
Found, also, in the body content of the home page for quick and easy access, The Event Calendar gives you opportunities to post events that you may be planning to host or attend. You might be putting on a presentation or some other item of interest to Seniors. In addition, you can keep abreast of what events are going on that you may want to show up at, introduce yourself, build relationships, and talk about your participation in the local Seniors Connected web site. A great way to build TOMA !
Seniors Forums
Found, also, as a separate button for quick and easy access, Seniors Forums provide an excellent way to find out just what is of interest to Seniors in your area. Then, with a little imagination, you could utilize this information to provide items of value such as information research, or answers to questions right on the forum. You could identify yourself as a Sponsor of the forum, and actually engage in conversations with Seniors to gain trust, respect, and TOMA !
Hobbies and Interests helps you get to know your audience better. When you see areas that you could interact with, it gives you an opportunity to connect. You could also place your hobbies and interests here, so that Seniors could get to know you better. This could start up a dialogue about an area that you share mutual interests in. Thus building a relationship, TOMA , and future business!
Like Hobbies and Interests, Recipe Exchange is just another of the scores of opportunities you have, within your site, to connect with Seniors in your community so as to build relationships and Top of Mind Awareness.
Sponsor/Co-sponsor Blogs
Found, also, on the top menu bar for quick, and easy, access, you have your own blog on the site. With blogs rapidly gaining momentum as one of the most popular mediums on the Internet for information dissemination, Seniors will gravitate here to read about what is going on in your world. This gives you an opportunity to talk about what's happening in your line of work, what new things you are doing and, in general, utilize your blog to establish credibility as the local Expert In Your Field that Seniors need to turn to for assistance. This is a heavy TOMA builder!
Announcements
Announcements provide a two-way opportunity to connect with Seniors. You are not only able to find out what Seniors are announcing, so you can possibly interact accordingly, but you can post your own announcements. Any time you post something on the Calendar of Events, or have an item such as a press release on a course you just took, or convention you just attended, you should use this venue to let people know.
Surveys & Polls
Like so many of the opportunities we've provided on Seniors Connected web sites, Surveys & Polls provide you with two-way opportunities to connect with Seniors. Similar to Forums, in that you can find out what Seniors are concerned about, you can use this avenue to post a Survey. Think of the possibilities! You could get right into their thoughts as to what they think about different aspects of your business. What are their likes and dislikes. This could then spawn into a very targeted Forum, and/or Blog, you could utilize to further educate and present yourself as the expert. In addition, results of the survey could become invaluable information as to how to best interact, and gain even more credibility, in the future.
Volunteer Needs
Volunteer Needs opens the door for you to be a volunteer in something that is posted on the site. This is a great way to identify needs in the area, and how you can become part of the solution to issues you can help with. Another great opportunity to build TOMA, and relationships, with Seniors in your community.
Like Volunteer Needs, Wants and Needs will identify things that you may find you can be of assistance with. By monitoring this area, you can quickly, and easily, find out what various local Seniors are in need of, and how you can take part in the solution. More TOMA!
Seniors Organizations
With so much power built into this section for the exclusive use of Seniors Organizations in your area, they will be forever grateful to the Sponsors for supplying them with such an awesome tool for them to get their message out. What a TOMA builder! In addition, this provides you with a great way to interact with others, in your community, that share a common interest in the Seniors demographic, and should be aware of your services. Relationship building at its finest!
Seniors Forums
Found, also, in the Seniors Connections module, Seniors Forums provide an excellent way to find out just what is of interest to Seniors in your area. Then, with a little imagination, you could utilize this information to provide items of value such as information research, or answers to questions, right on the forum. You can identify yourself as the Sponsor of the forum, and actually engage in conversation with Seniors to gain trust, respect, and TOMA !
Personal Organizers
Resources
Vendor Locator
Seniors Organizations
My Calendar
Family & Friends
Connection
Home Inventory
Document Safe
Personal Photo Album
Personal Favorite Links
Retirement Planning
Financial Planning
Seasonal Tips
Automotive
Chiropractic
Dining/Wine
Estate Planning
Financial
Home & Garden
Home Decorating
Home Improvement
Insurance
Legal/Law
Massage Therapy
Medical
Mortgage Services
Physical Therapy
Retirement Planning
RV's
Travel & Recreation
White Pages
Zip Code Lookups
Area Code Lookups
Major Web Directories
Online Maps
Directions
Currency Converter
Exchange Rates
Dictionaries
Thesaurus
Government Directories
Calculators
Movie Listings
TV Listings
Computer Tutorials
Major Search Engines
Late Breaking News
This Day in History
more more more...!
Personal Wellness
Local Real Estate
Sponsors Blogs
General News
Topix News
World Press News
Interest Alert News
CNN News
CNN Money
Fresh Content News
Real Estate News
Daily Stocks Updates
Local Weather
National Weather
Daily Horoscopes
Homes for Sale
Jobs for Bid
Letters of Appreciation
Lost and Found
Real Estate
Sponsors/Co-sponsors
Event Calendar
Forums
Hobbies and Interests
Recipe Exchange
Announcements
Surveys & Polls
Volunteer Needs
Wants and Needs
What's New
Community Resources
Government Services
Moving Information
Favorite Links
Recommended Vendors
Preferred Lenders
Search For Homes
Useful Phone Numbers
Yellow Pages
Coupons & Discounts
Seniors Living Articles
Activities
Documents
Directories
For Sale
Happenings
Help
Private News
Private Talk
More TOMA Features
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